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If one wants to make extra money, direct sales is an option in marketing and selling products for a multi-level marketing business. It is required to talk to people in person with direct sales and convince them why they should buy your product. Avon, Tupperware, and Mary Kay have also used this approach to sell their product.
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Selling a product convincingly, is an important skill to have for direct selling. Below are some great ideas to help you, as a direct seller, to master the skills you need:
Focus on the Benefits
Don’t sell it because of it’s great quality, focus on the how it can benefit the customer better. So, if you are selling Tupperware, talk about how it keeps veggies fresh and dry instead of it’s wonderful color. Coleman sold more food containers when a customer said in an advertisement, that he had dropped a container of chocolate chip cookies in a lake a few months back. And when he found the container again, the cookies were still good and fresh! For makeup, don’t focus on a product just because it’s new. The customer should be given a sample to try on and see how it looks on her!
Packages Deals
Sell products together for the most benefits, instead of individually. For instance, if you are selling organic toiletries, instead of selling each separately, come up with a great shower package of organic soap, shampoo, conditioner, body oil, and lotion and explain the benefits of each if you use them one after the other on your typical shower routine. All the benefits included as a packaged deal will be what they go for.
Offer a Warranty
So the customer doesn’t feel they are losing money, offer them a money-back guarantee. This way, the customer will feel better about having more options when buying your product. About 95 percent of the time, the sale will be successful because they won’t ask for their money back. And remember to always give them a contact number so they can still buy more of the products if they wish. Once they see that the business is legitimate, they will feel more confident in buying more products.
